As you embark on your journey to explore the hidden gems of Japan, consider venturing off the beaten path to discover the captivating charm of Ozu, affectionately known as the “little Kyoto” of the country. Nestled amidst the picturesque mountains of western Shikoku, Ozu beckons with its rich history, stunning landscapes, and revitalized heritage sites. Join us as we delve into the remarkable transformation of this ancient town and uncover the myriad experiences that await you.
A Journey into Time
Step into the enchanting realm of Ozu as you traverse the narrow pass that winds through the majestic mountains of western Shikoku. Descending into the basin formed by the meandering Hiji River, you’ll be greeted by the sight of Ozu Castle, a magnificent four-tiered fortress dating back to the 14th Century. Perched atop a central hill, the castle stands as a testament to Ozu’s storied past and serves as a gateway to the ancient town that lies nestled along the riverbank. Immerse yourself in the timeless beauty of Ozu’s medieval townscape, where history comes to life amidst the gentle mist that envelops the snow-dusted mountains.
A Tale of Transformation
Reflecting on my previous visit to Ozu in 2018, I was struck by the remarkable transformation that had taken place upon my return in February 2024. What was once a quiet and neglected town had blossomed into a vibrant hub of activity, with the old town teeming with life and energy. The plaza in front of Ozu Machi-no-Eki Asamoya had been transformed into a bustling village square, where locals and visitors mingled amidst the charming surroundings. Strolling along the streets, I was captivated by the sight of elegant samurai residences, now home to bustling cafes and bars, and merchants’ establishments that exuded a newfound vitality. Ozu had undergone a metamorphosis, emerging as a shining example of sustainable tourism and community revitalization.
The Heart of Tradition
Renowned for its historical significance as the former capital of the old Iyo feudal domain, Ozu boasts a rich cultural heritage that rivals that of Kyoto itself. The town’s merchants once prospered from the production and trade of wax, silk, paper, and timber, leaving behind a legacy of prosperity and opulence. However, Ozu’s economic decline in recent decades threatened to erode its historic charm, prompting the town to embark on a bold initiative to preserve its cultural heritage and revitalize its local economy. Through a concerted effort to conserve and repurpose its heritage structures, Ozu has reclaimed its rightful place as the cultural heart of the region, attracting visitors from far and wide.
Sustainable Tourism Champion
In recognition of its commitment to sustainable tourism, Ozu has garnered acclaim as one of the Top 100 Sustainable Tourism Destinations by Green Destinations. Honored for its innovative approach to preserving cultural assets and fostering community engagement, Ozu stands as a shining example of Japan’s aspirations to be a global leader in sustainable travel. By breathing new life into its historic sites and embracing sustainable practices, Ozu has emerged as a beacon of hope for towns and cities around the world seeking to preserve their cultural heritage while promoting responsible tourism.
A Journey Through Time and Tradition
Experience the magic of Ozu firsthand as you embark on a journey through its storied past and vibrant present. Stay at Nipponia Ozu Castle Town Hotel, where history comes to life amidst meticulously restored buildings that offer a glimpse into Japan’s feudal era. Indulge in the unique opportunity to sleep overnight in a castle, surrounded by the timeless beauty of Ozu’s historic townscape. Immerse yourself in the town’s rich cultural tapestry as you explore its charming streets and interact with its welcoming residents. From traditional samurai residences to quaint teahouses overlooking the river, Ozu offers a truly unforgettable experience that seamlessly blends the old with the new.
Embrace the Spirit of Community
At the heart of Ozu’s transformation lies a spirit of community and collaboration that transcends generations. Witness firsthand the close partnership between the city government, local businesses, and community stakeholders as they work together to preserve Ozu’s cultural heritage and promote sustainable tourism. Whether you’re savoring a traditional meal in a centuries-old mansion or browsing the shops that line the historic streets, you’ll feel a sense of belonging that is unique to Ozu. Join us in celebrating the spirit of “Shiroshita no Machibito” – the person expected and waited for under the castle – as we welcome you to become honorary citizens of Ozu.
Conclusion:
As you bid farewell to the enchanting town of Ozu, take with you memories of a journey filled with discovery, wonder, and camaraderie. From its ancient castle to its bustling streets, Ozu invites you to experience the magic of Japan’s “little Kyoto” and become a part of its rich tapestry of tradition and community. As you venture forth into the world, may the spirit of Ozu inspire you to embrace the beauty of cultural heritage and the power of sustainable tourism. Until we meet again under the shadow of the castle, Ozu awaits your return with open arms.
